ON THE ORIGINAL BIKES OF BURDEN SERIES:
When I first set out to photograph Vietnam’s incredible load carrying motorbikes little did I anticipate the exhilarating ride that would follow.
The series of 146 photographs, for the first time published in a hardcover coffee-table book with the same name in 2003, struck a chord with residents of Vietnam and visitors alike. Even people who had never visited the country marveled at the daredevil skills of these intrepid motorbike drivers.
Bikes of Burden went on to sell well over 100,000 copies worldwide (and still counting). Besides the original English edition, a German, a French and a Japanese version were produced. Articles in online publications like Slate, Bored Panda, My Modern Met and many others generated a global fan-base for these amazing bikes.
In 2005 the book was mentioned in a keynote speech on US-Vietnam trade relations by Senator Max Baucus, as “a vision of a country on the go”, a reason to normalize trade relations between the two former adversaries. A photo book as policy maker.