On the main day, thousands of men, dressed in fundoshi, the traditional Japanese loincloth, gather at the Shrine.
Late in the afternoon the Shin Otoko appears from an unknown location and all the thousands of men try to touch him. Ice cold water is constantly thrown on the center of the action and instantly turns into steam. Somewhere in the middle of it all is the Shin Otoko, guarded by strong former Shin Otokos. They try to make their way to the shrine, a short distance only but it will take more than an hour.